corporate entreprenuer

CORPORATE ENTREPRENEURIAL:

Corporate entrepreneurship is often defined as a process that occurs within existing firms and that can lead to new business ventures, development of new products, services or processes and reform strategy and competitive posture.
Innovation of products, services and business processes and the formation of new companies is vital to every economy. Innovation and new business development can be initiated by individuals or by companies that are non-existing. The first is called a (free) entrepreneurship, the latter as corporate entrepreneurship. Corporate entrepreneurship is regarded as a valuable instrument to rejuvenate and revitalize the companies existing. He was brought into practice as a tool for business development, income growth, and increase profitability and to pioneer the development of new products, services and processes. Corporate entrepreneurship is often defined as a process that occurs within existing firms and that can lead to new business ventures, development of new products, services or processes and reform strategy and competitive posture. Therefore, it can be seen as the number of innovative companies, explore and reform efforts.


Advantages of corporate entrepreneurship (business, innovation and reform) can be made depending on the material resources (such as physical, financial and human resources) and intangible (eg human, social and intellectual capital). Intangible resources become more important, particularly in highly innovative industries and emerging. Whereas human capital relates to the capacity, the knowledge, skills and experience of employees, intellectual capital refers to collectively embodied, organizational knowledge and social capital assets described as incorporated in the social network. However, the role of intangible resources has been investigated under the corporate entrepreneurship and innovation research. Corporate entrepreneurship and innovation research from the Centre for Organisation Research group aims to bridge this gap through various research projects. One project focuses on the role of cooperation between organizations in the context of innovation. The second project developed a behavioral model of corporate entrepreneurship, combining tangible and intangible resources that can be used to create advantages for corporate entrepreneurship.